About
About Zelf
Zelf is self-service car and van hire in Devizes and Wiltshire, UK. You hire by the hour with a daily cap, see actual vehicles on the map, and unlock with your phone. There is no rental desk and no counter queue.
Zelf is operated by Zelfi Ltd (trading as Zelf).
Zelf Drive — car hire
Zelf Drive is hourly car hire in Wiltshire. Cars are parked at stations around town. You book the actual car you see on the map, unlock it in the Zelf app, and return it to the same station.
- Hire by the hour with a daily cap on cost
- First hour from £1 (check the app for current rates)
- Available 24/7 via the app
Zelf vans — self-drive van hire
Zelf offers self-drive van hire from a gated depot on Hopton Road, Devizes (SN10 2EU). Vans are booked in the app. You collect and return without a staffed counter.
Swap-and-go: drive to the depot in your car, park in the van’s space, unlock the van in the app, and swap back when you are done.
- Hourly rates with a daily cap
- Collect 24/7 via the app — including Sundays
Common hire needs in Devizes
People in Devizes and Wiltshire often search for short, flexible hire — not always a full day at a rental desk. Here is how Zelf fits.
Car hire for a few hours or a weekend day
Zelf Drive is priced by the hour up to a daily cap. A Saturday errand, a Sunday trip, or needing a second car when your partner has yours can be a short booking — not a forced full-day minimum. See actual cars near you on the map and book in the app. Check car availability.
Van hire on a Sunday or for half a day
Zelf vans can be collected 24/7 from our Devizes depot via the app — including Sundays when many traditional hire counters are closed. Hire by the hour up to a daily cap for a tip run, a move, or a single-day job. Check van availability.
Single-day self-drive van hire
Book the actual van you need in the app. Swap-and-go lets you park your car at the depot and take a van for the hours you need, up to the daily cap. No staffed counter and no queue.
Where Zelf operates
Zelf launches in Devizes, Wiltshire and expands across Wiltshire market towns. Car stations are listed on our stations map.
Zelf Ride
Zelf Ride is a local private hire marketplace in one app. It is coming soon for passengers in Wiltshire. Licensed operators can register interest on the Zelf Ride page.
Who can hire
Most UK licence holders can hire after a short in-app verification. Full rules: Driver Eligibility Policy.
Pricing and insurance
Help Centre
Step-by-step guides for booking, unlocking, returning, and support: Zelf Help Centre.